81% of customers (and 89% of millennials) want to know more about how the food is prepared and to see “behind the scenes footage”. Let us give you ideas. Channel That Trust To Your Brand. Naturally, we could mention all the new current trends in the sector by mentioning those related to plants, sustainable development or even snack food, to name but a few. 4. Social Media Loves Food & Beverage Brands. We’ve gathered the data, researched what other influencers in the food and beverage industry are saying, and added our own conclusions to give you our take on 2021 food trends. In this article, food industry leaders and innovators weigh in on top trends driving change toward a healthier and more sustainable food future. As food and beverage companies continue to manage through the pandemic and plan for the road ahead, what’s the formula for success? Whether they are seeking culinary tutorials or reaction-video entertainment, this audience is highly engaged – an ideal opportunity to gain more eyes and dollars for your brand. An overwhelming 92% of people trust recommendations from people they know. Social media is the best place for reaching new and retaining old customers for F&B businesses, as brands from this vertical perform best here. This is the growing consumer trend of eating healthy foods that promote phys… Create wasteful, junky food at your peril. Without a doubt, the food and beverage Industry is undergoing a revolution. Innovative Food & Beverage Trends in 2019. (212) 419-8286 and mass production, as well as a growing variety of flavors and innovative packaging, are hot topics. Many companies are leveraging technology and data to achieve business goals, but need to remain mindful of the new risks this can introduce. Top 7 Digital Tactics To Attract More Customers For Your Food & Beverage Brand. Capitalize On This Opportunity Whether Your Are Selling Online Or Not. (Source: 6 out of the 10 most popular brands on Facebook are in the food and beverage industry. The digital revolution is changing many parts of our lives beyond recognition, including the world of food and beverage. Food and drink businesses are the most mentioned brands on Twitter – with a 32% share of tweets. Millennial food lovers are a loyal audience—one that’s powered a 280% growth in food channel subscriptions year over year. National Consumer Products Leader, Visit our harnessing technology and data resource center». (Source: Generally, online reviews are the second most trusted source of information for users. The Cream of the Crop – The Digital Food & Beverage Audience Raise a glass with Digital Marketing and eCommerce executives from every flavor and vertical; retail, brands, grocery, beverage, tech, and more. As food and beverage businesses move beyond the effects of the pandemic—from revive to thrive—it’s hoped that this report will provide organizations ideas and opportunities for improvement, affirm ongoing digital strategies and provide comparison analysis of industry peers. Out of the numerous ways to attract new customers, the following nine will prove to be the most efficient this year – and we have research to prove it. 3. Digital Market Outlook ... Industry-specific and extensively researched technical data (partially from exclusive partnerships). (Source: Food bloggers have four times as many followers than any industry. While photos and videos of artfully prepared meals fill our Instagram and Facebook news feeds, so too are petitions against food producers, restaurants and other businesses, as well as stories and photos of meals gone wrong or poor customer service. These educate users about your business, helping them find, contact, visit and visualize it. Coffee spritzes will be the drink of 2020, according to nearly a … Experts at the Louisville-based beverage development company, Flavorman, identified drink flavor trends to watch for in 2021. Besides being a fun game, keeping up with these trends is important to F&B directors, hotel or restaurant owners, chefs, … The member firms of RSM International collaborate to provide services to global clients, but are separate and distinct legal entities that cannot obligate each other. (Source: Revenue increases by twofold with a 12% rise in advocacy. (Source: 56% of action of Google My Business listings are website visits. The nitro trend has already hit the beer and coffee markets, to the delight of … 1. This market’s growth rate and volume of consumption will make it more competitive than ever. All of our interactions with food have become hyper-digital and socially shared. Identify the places to recruit these advocates from: Look to your customer base and your competition to identify the right candidates for your advocacy marketing strategy. eCommerce sales will account for 20% of retail sales globally in 2022. Digital transformation is rewriting the consumer products industry. The food industry is evolving rapidly. Food bloggers wield a great deal of trust among readers. Top 7 Digital Tactics To Attract More Customers For Your Food & Beverage Brand. 1. Elements of digitalization (or digital transformation or Industry 4.0) are applicable across industry and manufacturing, including food & beverage. (Source: Users have cited the 24/7 availability as their number one reason for shopping online. Bolder flavors are here to stay. High cost-sensitivity . 91% of users say that positive reviews make them more likely to buy the product. Also in this issue, we spotlight the premiumization of the private-label beverage market, the latest trends impacting the use of tea ingredients in beverages, the growth of beverage sales in the eCommerce platform, and much more! Insights into digital trends in the food and beverage industry. October 21, 2019. Extra tip: 2020 will continue to see the growth of the organic, vegan and sustainable food & beverage trends. Who should be leading and guiding decisions related to technology efforts within the business? More businesses in the food & beverage (F&B) industry are now investing in digital innovations due to the fast-paced evolution of technologies and the changes brought about by the Covid-19 pandemic. Here are some of the top ingredient and flavour trends that have impacted the 2020 food and beverage industry and will remain to please customers in the coming years. (Source: Interest in cooking skill videos have skyrocketed 110% in 2018. The right digital strategies can provide food and beverage companies a variety of benefits, from addressing increased labor costs to optimizing processes and operations. 2. Top 2021 Food and Beverage Trends. non-influencers) who are active and passionate about your brand. RSM US LLP is a limited liability partnership and the U.S. member firm of RSM International, a global network of independent audit, tax and consulting firms. 64% of consumers have used Google My Business to find the address or phone number of a local business. See Who Else is Coming Survey report explores the transformative impact digital strategies have on middle market food and beverage companies. While already a trend in the sense that people have adopted food delivery and takeout out of sheer necessity, these actions will become a regular habit in 2021. The artificial intelligence in the food and beverage market is expected to register a CAGR of over 65.3% during the forecast period, (2020 - 2025). We bring you the top 10 most-read trends stories from the food and beverage industry in 2020, with trends such as e-commerce, sustainability, food safety and security and dairy trends coming up on top. (Source: BrightLocal), 76% of users trust online reviews as much as a recommendation from their friends and family. 91% Of Customers Read Reviews. Social media packs enough punch to claim that it is one of the most lucrative ... 2. In 2020, food and beverage will generate $76.5 billion in revenue, and by 2024, it is expected to reach a market volume of $105.7 billion. The eCommerce market is still underused in the US. (Source: 48% of online shoppers utilize large eCommerce marketplaces. Beer and soda are no longer the only beverages that come in cans. Predictions for food industry trends in 2021 include plant-forward products, personalized nutrition, omnichannel distribution and technology to drive the year towards new innovative products and creative solutions to complex problems. 92% Of People Trust Their Peers’ Recommendations. Almost Half Of the Small Businesses In The US Do Not Have A Website. Build the advocacy marketing program that attracts high-profile advocates: Create exciting content, using storytelling, value-driven campaigns and/or interactive campaigns such as contests with exclusive prizing to gain the attention and engagement of influencers. (Source: Brand posts on social media are the meal inspiration source for 19% of users. (Source: Educate your audience on your product portfolio, Educate your audience on the use of your products and their versatility, Gain customer loyalty through user-generated content, Run promotional campaigns to increase store traffic. Food content has generated nearly 41 billion views on YouTube. Visit rsmus.com/aboutus for more information regarding RSM US LLP and RSM International. Because the food and beverage industry faces unique challenges (seasonal changes, demand for differentiated SKUs, increasing regulatory/quality restrictions, complicated production planning and the sheer scale of production), it is uniquely situated … Even as the post-pandemic marketplace continues to evolve, operators have learned to meet the challenges. Reward their passion with attention, freebies and other online or offline perks. (Source: US online grocery market has grown from $12 billion in 2016 to $26 billion in 2018. More Drinks Go Nitro. Want more customers for your Food & Beverage business? 79% Of Consumers Trust Food Blogs. Modern consumers seek more nutritious options, which has prompted beverage companies to innovate low- and no-sugar drinks while retaining enticing flavours. Globally, around 1.3 billion tons of edible food is thrown away each year and this is … Social media packs enough punch to claim that it is one of the most lucrative channels for the food and beverage sector, because: Instagram, Twitter and Facebook users love food & beverage brands, making these some of the most effective channels to leverage in your digital strategy, both in terms of cost and results. Over the past years, digital trends in the food & beverage (F&B) industry provided alternative methods to adapt to consumers’ ever-changing demands. Summary Of The Top Digital Trends For Your Food & Beverage Businesses. Each member firm is responsible only for its own acts and omissions, and not those of any other party. While findings were compiled prior to the coronavirus pandemic, much of the analysis and insights can be applied in this post-COVID-19 world. To gauge the transformative impact of a variety of digital methods and strategies within the food and beverage industry, RSM conducted a survey of middle market businesses late last year. 1. Gain insights into key technology strategies to stay ahead. (Source: Owned channels to distribute culinary tips and campaigns, YouTuber partnerships for endorsements and follower base growth, Ads for greater brand awareness among target demographics, Introduce your product to new audiences and gain a larger following, Educate the audiences on the use of your products, production process and/or brand values, Reinforce your brand identity through behind-the-scenes, endorsements and/or storytelling. The smarter move is to take these trends on board. (Source: Introduce your product to new audiences and gain larger following, Educate the audiences on the use and versatility of your products, Increase trust in the quality of your product, Organic / vegan / allergen-free product composition, Environmental and social benefits of your production process, Environmentally and socially responsible values and motives. You can incorporate video, or more specifically, YouTube marketing into your digital strategy via: Video can help your food & beverage brand to: Your F&B business should encourage customers to leave reviews that you need to monitor closely for higher customer satisfaction. We Love These Digital Food Marketing Trends. (Source: BrightLocal), Each month, an average business gets 59 actions from Google My Business listing. (Source: Find the perfect consumer advocate for your brand: Target social media civilians (i.e. Be proactive: A guide to internal fraud investigations, Automating accounts payable and expense management, Get ready for health care deal-making 2.0, Complex Accounting and Financial Reporting, Membership, Trade and Professional Organizations, Nonprofit board governance: Building blocks, Technology, media and telecom industry outlook, Digital transformation in the consumer products industry, Visit our harnessing technology and data resource center. (Source: Stella Rising). SPECIAL REPORT | July 31, 2020. Digitalization trends in the food & beverage realm play an increasingly large role at this conference. (Source: By 2025, online sales will make up 15-20% of overall sales in food and beverage industry, which is ten times more compared to 2016. Brands that uphold these values are well-positioned to benefit from the increase in environmental and health awareness. (Source: 86% of millennials turn to YouTube for guidance on topics like preparing meals. Some of the best practices for optimizing your GMB page in 2020 are: Word-of-mouth has been one of the most powerful marketing channels since the infancy of trade, and it its power translates to the digital environment unscathed. However, are middle market food and beverage companies optimally harnessing the full power of digital? In this article, we will look into some of the most effective digital trends that will help food and beverage businesses gain more customers in 2020. Optimize Your Profile To Drive More Traffic To Your Physical And Online Stores. Stay on top of the latest business insights and strategies to mitigate coronavirus fallout and risks for middle market companies. That is one of the lessons we learned in 2020, and the message we must take forward into 2021. 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