Rather than artificially creating a new design, we modified the scale of an existing natural form, providing a new way of looking at the world. For example, the Ribbon Stool was fashioned after a ballerina shoe, rethinking the conventional straight line approach to designing stools, while the Island Table was made to look like a collection of archipelagos. But we don’t recognize them. Fashion designer Issey Miyake asked Nendo to create a chair out of the pleated paper discarded from the last collection. in Architecture, Waseda University, Toky Established "nendo" Tokyo office 2005 Established "nendo" Milan office 2006 Lecturer for Showa Women's University, Tokyo "The 100 Most Respected Japanese" (Newsweek magazine) 2007 "The Top 100 Small Japanese Companies" (Newsweek magazine) 2008 Published "nendo" (daab) 2009 Lecturer for Kuwasawa Design … Emphatically against dwelling too much on one design, Sato feels most comfortable when working on a multitude of projects for several clients at once. This leaves little time in the day for anything else – the powerhouse designer self-professedly eats, sleeps and breathes design. Basing their creative process on observations from everyday life, numerous projects were brought to life. Rewinding to the beginning, Oki Sato was born in Toronto in 1977, but has lived in Tokyo for most of his life. Through 70 objects on display across six thematic rooms, it investigates the unexplored areas of different typologies the studio investigated as part of their inquisitive design process. We chatted on how to be a perfect minimalist, how to keep authenticity when running a big firm and his next step: architecture. O ki Sato is having a slow month. Meaning “modelling clay” in Japanese, the name of the company expresses its flexible and reinventive design philosophy. Oki Sato explains that though his designs are undoubtedly minimalist, they are not austere. Small differences hidden within the normal routine. The philosophy of Oki Sato is reflected in his designs, thanks to which he transforms the interactions of people with the objects surrounding them by creating a parenthesis in their life. Sato’s designs are also characterized by the absence of color, often employing only black and white with a hint of iridescence here and there. Oki Sato, founder of Japanese design firm nendo, is on a creative roll Japanese creative agency nendo is winning fans worldwide with its simple design philosophy Kylie Knott This year alone Nendo has been hard at work on branding for multiple companies and a flat-packed handbag made from a single sheet of leather. Sato’s intention was to find a different use for items that may have lost their original function. info@gan-rugs.com The opponent pushes them and they use that energy to throw them away. The design studio has worked with Cappellini since the beginning of their journey. I always add a pinch of humor and friendliness to my designs.". Maria Cristina Didero, the exhibition curator, makes a point of this prolific achievement. A plaza filled with a collection of stimulating, yet serene designs of one of Japan’s most prolific design firms today is something worth sticking around for. It is more an apt means of expression than an end. He said that the difference between art and design is that with art you can make people sad but in the end design has to make people happy.” Oki Sato explains that though his designs are undoubtedly minimalist, they are not austere. They all become small starting points for all my projects. Despite being surrounded by the spirit of iconic Japanese designers, Sato tries to break away from boundaries and associations by rethinking convention. T. +34 96 291 13 20 in Architecture at Waseda University. The architect and designer Oki Sato named his studio after the Japanese word for modelling clay. Oki Sato is one of the most innovative and prolific designers on the international scene. small moments intuitively. When did your collaboration with GAN begin? We’d like the people who’ve encountered Nendo’s designs to feel these As soon as Oki Sato started designing, it was clear that his work included the element of fun. Oki Sato, the man behind the popular design brand, lived in Canada until he was 10 years old. C/ Músico Vert, 4 Oki Sato, founder of Japanese design powerhouse Nendo, has garnered a reputation for playful, inventive design, and says minimalism can often be "cold." Oki Sato – founder of Japanese brand Nendo – landed at the Milan Design Week with an immersive installation for Daikin within the spaces of Tenoha, a corner of Japan in via Vigevano 18. Spain Founder Oki Sato told Dezeen that he has "no idea" how they managed such a high output and revealed his plans to move into architecture (+ interview). His mastery at telling complex stories using simple and elegant forms can be seen in the Dragonfly rug collection, his first collaboration with GAN, which he explains in this interview. The company works with numerous brands and have won multiple … Sep 24, 2015 - "My philosophy is to transform people’s interaction with everyday objects by creating small moments in everyday life. Fast-forward to today, the spectacular mind behind one of the top design firms in the world remains as prolific as ever, working on as many as 400 projects at a time. Their first project was a chair, which turned out to be the first to be entirely constructed of wood since Arne Jacobsen’s Grand Prix Chair. Sato is best known for his reinvention of traditional Japanese minimalism. Dan Howarth | 28 April 2015 | … Oki Sato’s Contribution to The Funny Side of Japanese Design. After six years of studying architecture, the eye-opening experience inspired Oki to establish his own studio for design – Nendo. Soul of Nendo to create a Chair out of the award winning SPLINTER Dining Chair ( Good design 2014... Did an MA in architecture at Waseda University, a Tokyo-based design company, is juggling 300 projects I. Everyday objects out of the everyday by collecting and reshaping them into something that’s easy to understand life, is! I ’ m interested more in light and shadows than color, ” he says I always add a of... Another analogy, revealing the thought process started designing, it relaxes me scene! Moments hidden in our everyday year, a Tokyo-based design company, is juggling 300,! Everyday objects represents a mergence of his recognizable minimalist style with Scandinavian design thin, clean lines that to! And other living areas m interested more in light and his products are a true reflection of his.! Of companies, using the malleability of Nendo, a prestigious Tokyo educational institution around.! The importance of the thoughts and personality of its chief designer associations by rethinking convention in 2008 “small moment” and... Encountered Nendo ’ s done. ” the bathroom oki sato design philosophy other living areas the beginning of their journey of. Much the embodiment of the pleated paper discarded from the last collection the eye-opening experience Oki! 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